Marketing and Communicating to Engineers: The 8 Things You Need To Know I worked for a very long time in the advanced manufacturing and automation industries which means I have worked with a lot of engineers. It also means that I created a lot of marketing materials over those years. Everything from product brochures, sell…
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Do You Wonder How to Pick the Best Trade Show Booth Spot? Location, location, location is one of the fundamental tenets of trade show exhibiting. When hunting for your new home or opening your business, location is usually your first consideration. The same holds true in tradeshow real estate. Most trade shows today charge the…
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Trade Show Planning Calendar and Task Scheduler I have seen trade shows launch brands and create millions of dollars of repeatable revenue for companies and open new channels, create wealth and employment. I have also seen companies that failed to execute on the plan they had for their show. They sent the wrong people to…
Details10 Things to Know about SEO | Search Engine Optimization Picture this. You are walking the beautiful streets of Italy. You are looking for a bite to eat. You speak only Italian you’ve seen on menus and must rely on your GPS for direction to the most authentic Italian restaurant. Chances are you’ll venture to…
DetailsPersonal Branding in the Age of the Internet “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things different.” – Warren Buffet The internet has made the social and business world grow larger than ever. Information can reach hundreds of thousands of ears…
DetailsDeath By PowerPoint…Is Like a Thousand Cuts I have sat through hundreds of PowerPoint presentations and have probably authored thousands of presentations myself. I have taken tens of thousands of pictures, created animations, slide builders, transitions, hyperlinked video files and I think that I even used Flash. There is not much about presentations that I…
Details7 Trade Show Tips and Tricks I wish I knew When I started as a Marketer As a marketer one of my favorite marketing topics to discuss is face-to-face marketing. I know it is one of the most important foundation marketing strategies for companies to consider as part of a well-rounded marketing and brand plan.…
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General Rules of Trade Shows There are lots of rules in the trade show industry. There are rules for the venue, rules made by the show owner, union rules. If you know the rules you will save money, time and frustration. Rules are made largely to protect the safety of the people setting up the…
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7 Quick Tips for B2B Blogging The popularity of blogging is on the rise, and you’ll see evidence of this if you visit the website of any progressive business-to-business company, large or small. Blogs are part of a standard marketing mix for any business that knows that the web is more than just an option…
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I am writing this blog just one day before I head out to a major conference in Chicago. Again. It is my hope to help you get the most out of spending precious time attending at trade show event. Have you ever walked around the Javitz Center in New York or the McCormick Center in…
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