Advising Companies Across North America

Jim led the marketing function at a large, international engineering company, whose systems are used by manufacturers across a diverse spectrum of industries from medical device, pharmaceutical and electronics to consumer, automotive and power generation industries.

For over 20 years, Jim has been a driving force behind marketing, digital marketing and search strategies within the capital equipment automation and engineering manufacturing sector. He is a strong believer in organic search as an important component in the business-to-business marketing mix and in delivering high return on investment for marketing efforts.

Jim advises companies across North America on branding, marketing leadership, communication and strategies, including Search Engine Optimization, paid placement and Search Engine Marketing, to help his customers get found on the web.

Jim started his marketing consultancy, Customer Attraction after leaving the corporate world in 2012. He has worked with the technology leader Communitech Technology Association in Kitchener-Waterloo as an Executive in Residence and as Founding Executive Director for HalTech Regional Innovation Network in Oakville at Sheridan College and with Innovation Guelph. Jim’s clients include Industry Canada, Soft Robotics, Universal Robots, ATS, JR Automation, IRAP, as well as numerous associations, manufacturers and technology start-ups such as Avidbots, MAjik and Avidrone. Jim volunteers as a technology advisor with several start-up companies and sits as a board member for local not-for-profits as often as he can.

A long ago graduate of Western University, Jim is an avid runner and photographer, speaker, blogger and podcast host at The Robot Industry Podcast.

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How can we help you with your marketing challenges? Because everyone needs Customer Attraction.