The SWAG and Trade Show Premium Conundrum Doesn’t everyone loves a free bit of SWAG at trade shows or events? You’ve probably heard the term SWAG but do you know what it stands for? It’s short for “Stuff We All Get”. SWAG has a lot of other meanings as well, but for this blog…
DetailsHow do manufacturers pick the perfect robot integrator to build their assembly machinery or their next robotic automation system? When I ran the marketing department for large automation integrator, I was thinking about this all the time. It was important for me always to be thinking of the big picture and asking the bigger…
DetailsTips and Tricks for Shooting Industrial Video to Market your Business I’ve had the opportunity to create, edit and commission hundreds of business-to-business videos over the years. I’ve worked with numerous videographers and editors to create industrial videos for my clients and employers. Many of these videos included complex machinery that demonstrate technical ability and…
DetailsI am just about to head out to a conference in Boston and was thinking about networking, because I get asked a lot about the best ways to approach networking. Why are you attending the conference? What are your goals? Hopefully you are there for the education, strategy and budgeting, meeting exhibitors and old…
DetailsHow Much Does it Cost to Exhibit in a Trade Show? I’ve been intimately involved in tradeshows for the past 20 years in one way or another and get this question a lot from customers, clients and peers. So I thought it would be useful to create a straightforward, simple and useful trade show…
DetailsMemo To CEO: Don’t Be a Good Place to Work. Aim for great.</strong What is one of the best ways to grow a successful business? That is a constant dilemma for CEOs. Of course you have to have a great product or service. Your pricing has to make sense. You must be timely when attempting…
DetailsTips for Getting Started with SEO I recently sent out a newsletter that touched on the topic of search strategy and methodology, and how search engines determine results for searches. It might be a bit mind-boggling to try to understand how this could apply to your business. But what’s important is that, bottom line, you…
DetailsMarketing and Communicating to Engineers: The 8 Things You Need To Know I worked for a very long time in the advanced manufacturing and automation industries which means I have worked with a lot of engineers. It also means that I created a lot of marketing materials over those years. Everything from product brochures, sell…
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Do You Wonder How to Pick the Best Trade Show Booth Spot? Location, location, location is one of the fundamental tenets of trade show exhibiting. When hunting for your new home or opening your business, location is usually your first consideration. The same holds true in tradeshow real estate. Most trade shows today charge the…
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Trade Show Planning Calendar and Task Scheduler I have seen trade shows launch brands and create millions of dollars of repeatable revenue for companies and open new channels, create wealth and employment. I have also seen companies that failed to execute on the plan they had for their show. They sent the wrong people to…
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