10 Things to Know about SEO | Search Engine Optimization Picture this. You are walking the beautiful streets of Italy. You are looking for a bite to eat. You speak only Italian you’ve seen on menus and must rely on your GPS for direction to the most authentic[…]
Read More
Personal Branding in the Age of the Internet “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things different.” – Warren Buffet The internet has made the social and business world grow larger than ever. Information[…]
Read More
Death By PowerPoint…Is Like a Thousand Cuts I have sat through hundreds of PowerPoint presentations and have probably authored thousands of presentations myself. I have taken tens of thousands of pictures, created animations, slide builders, transitions, hyperlinked video files and I think that I even used Flash. There[…]
Read More
7 Trade Show Tips and Tricks I wish I knew When I started as a Marketer As a marketer one of my favorite marketing topics to discuss is face-to-face marketing. I know it is one of the most important foundation marketing strategies for companies to consider as part[…]
Read More
General Rules of Trade Shows There are lots of rules in the trade show industry. There are rules for the venue, rules made by the show owner, union rules. If you know the rules you will save money, time and frustration. Rules are made largely to protect the[…]
Read More
7 Quick Tips for B2B Blogging The popularity of blogging is on the rise, and you’ll see evidence of this if you visit the website of any progressive business-to-business company, large or small. Blogs are part of a standard marketing mix for any business that knows that the[…]
Read More
I am writing this blog just one day before I head out to a major conference in Chicago. Again. It is my hope to help you get the most out of spending precious time attending at trade show event. Have you ever walked around the Javitz Center in[…]
Read More
Customer Retention Strategies: Engagement, Programs, Plans and Tactics As marketers, we have never before been in an age where we had more creative tools, quick and direct access to our customers, and the ability to identify and target our market with such precision. The web can do wonders[…]
Read More
Top 10 Rules of Trade Shows Whether it’s something to brag about or not, I get to more trade shows than anyone else I know. So I get to see a lot of successes and mistakes that exhibitors make. This led me to create my own Top 10[…]
Read More
How to Pick The Perfect Domain Name For Your Business Increasingly we get asked the question how to choose the perfect domain name for your business, organization or association? The answer is both a simple and complex. The problem is that inventory is limited. Many of the[…]
Read More