How to be a Speaker at Trade Events Always speak at trade shows. When my clients ask me the best way to amplify their presence at a trade show and optimize their spend, I tell them to get on stage. When you are on stage, you are the[…]
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Are You Buying Email Lists? If so, then stop. Do you think that the whole idea of some random person with an AOL or Gmail address is going to offer you a list of current, curated and high quality email addresses for $500, $800 or even $2,000 is[…]
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Robots Made in Canada Canada is a hotbed of industrial automation, but did you know that Canadians also manufacture a host of different robots? Here is my list of manufacturers that make robots in Canada which include industrial robots, collaborative robots, autonomous robots aka AMRs and service robots.[…]
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Attending an industrial Trade Show in 2023? Here are some of my picks. You will see companies such as FANUC Robotics, ABB Robots, Staubli Robotics, DENSO Robotics, Kinova Robotics and Universal Robots to name a few. PROMAT 2023 | McCormick Place | Chicago, IL March 20-23, 2023 From[…]
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Why Exhibit at Trade Shows? Recently I’ve seen some discussions on LinkedIn about the efficacy of trade shows vs. digital marketing. I also just had a conversation with a client about the importance of trade event marketing as part of a robust marketing strategy. Trade shows are[…]
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How do manufacturers pick the perfect robot integrator to build their assembly machinery or their next robotic automation system? When I ran the marketing department for large automation integrator, I was thinking about this all the time. It was important for me always to be thinking of the[…]
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Tips and Tricks for Shooting Industrial Video to Market your Business I’ve had the opportunity to create, edit and commission hundreds of business-to-business videos over the years. I’ve worked with numerous videographers and editors to create industrial videos for my clients and employers. Many of these videos included[…]
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I am just about to head out to a conference in Boston and was thinking about networking, because I get asked a lot about the best ways to approach networking. Why are you attending the conference? What are your goals? Hopefully you are there for the education, strategy[…]
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Memo To CEO: Don’t Be a Good Place to Work. Aim for great.</strong What is one of the best ways to grow a successful business? That is a constant dilemma for CEOs. Of course you have to have a great product or service. Your pricing has to make[…]
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Tips for Getting Started with SEO I recently sent out a newsletter that touched on the topic of search strategy and methodology, and how search engines determine results for searches. It might be a bit mind-boggling to try to understand how this could apply to your business. But[…]
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