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Choosing the Perfect Robot Integrator

How do manufacturers pick the perfect robot integrator to build their assembly machinery or their next robotic automation system? When I ran the marketing department for large automation integrator, I was thinking about this all the time. It was important for me always to be thinking of the[…]

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Tips for Shooting Industrial Video

Tips and Tricks for Shooting Industrial Video to Market your Business I’ve had the opportunity to create, edit and commission hundreds of business-to-business videos over the years. I’ve worked with numerous videographers and editors to create industrial videos for my clients and employers. Many of these videos included[…]

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Best Practices for Networking at a Conference

I am just about to head out to a conference in Boston and was thinking about networking, because I get asked a lot about the best ways to approach networking. Why are you attending the conference? What are your goals? Hopefully you are there for the education, strategy[…]

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Be a Great Place to Work

Memo To CEO: Don’t Be a Good Place to Work. Aim for great.</strong What is one of the best ways to grow a successful business? That is a constant dilemma for CEOs. Of course you have to have a great product or service. Your pricing has to make[…]

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Tips for Getting Started With Search Engine Optimization

Tips for Getting Started with SEO I recently sent out a newsletter that touched on the topic of search strategy and methodology, and how search engines determine results for searches. It might be a bit mind-boggling to try to understand how this could apply to your business. But[…]

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Marketing to Engineers: 8 Things You Need To Know

Marketing and Communicating to Engineers: The 8 Things You Need To Know I worked for a very long time in the advanced manufacturing and automation industries which means I have worked with a lot of engineers. It also means that I created a lot of marketing materials over[…]

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How To Pick The Perfect Tradeshow Booth Location

Do You Wonder How to Pick the Best Trade Show Booth Spot? Location, location, location is one of the fundamental tenets of trade show exhibiting. When hunting for your new home or opening your business, location is usually your first consideration. The same holds true in tradeshow real[…]

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SEO Search Engine Optimization 10 Things You Should Know

10 Things to Know about SEO | Search Engine Optimization Picture this. You are walking the beautiful streets of Italy. You are looking for a bite to eat. You speak only Italian you’ve seen on menus and must rely on your GPS for direction to the most authentic[…]

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How To Avoid Death By PowerPoint

Death By PowerPoint…Is Like a Thousand Cuts I have sat through hundreds of PowerPoint presentations and have probably authored thousands of presentations myself. I have taken tens of thousands of pictures, created animations, slide builders, transitions, hyperlinked video files and I think that I even used Flash. There[…]

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7 Trade Show Tips and Tricks I wish I knew When I started as a Marketer

7 Trade Show Tips and Tricks I wish I knew When I started as a Marketer As a marketer one of my favorite marketing topics to discuss is face-to-face marketing. I know it is one of the most important foundation marketing strategies for companies to consider as part[…]

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