I was inspired to write this blog about How to Drive More Traffic to Your Trade Show Booth, when one of our clients asked a question: How can I get traffic to my trade show booth? This is a difficult question. Like many of the marketing and trade show questions I get, the answer is,…
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Trade Show Exhibitor Checklist: 87 things you need to bring to your next Trade Show Planning and executing your exhibition at a trade show involves countless details, which can be overwhelming as you try to fit it into the course of your daily work. It’s the details that give your booth and display the polish…
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Marketing for business: Why all businesses need to consider blog marketing Taking advantage of the ever-expanding blogosphere is one of the smartest marketing moves a business can make in this digital world. Blogging is a quick and easy way to connect with customers and attract attention and new leads for your business. If you are…
Details7 Ideas for Promoting Your New Website Launching a new website is an exciting event. Whether it’s for a business that’s putting one together for commercial purposes, an individual who wants to talk about a personal passion, creating your own piece of online real estate is always a fun project to focus on, and the…
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Why Email Marketing is Here to Stay, No Matter What the Millenials Think The rapid rise of social media and the potential it offers businesses for easily connecting with their customers and keeping them engaged, has prompted an eyebrow-raiser of a question: have these platforms pushed email marketing to extinction? It’s a good question. Email…
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The Customer Experience: It’s About Balance Whether you’re interacting with your customer face-to-face, or your customer perusing your products in an online app or website, one this is certain: the customer experience matters. Consumers want efficient, friendly, and hassle-free ways to the products and services they desire. As a business you want the same. Their…
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Your 10-Step Customer Attraction Plan Customers are the bread and butter of any business. These 10 easy steps will grow your business and attract customers today! Be Visible Customers aren’t going to be attracted to you if they can’t see you. Once you’ve identified your target market, figure out the spaces they frequent. Whether…
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You might ask why a business to business industrial marketing blog is talking about hair. Why is this relevant? Good question. It is unbelievably relevant. It is about the customer experience and creating a force more powerful than a national advertising campaign. My wife, indeed my family, has turned into word of mouth marketers for…
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Drivers love their cars. Whether they’re weekend garage dwellers who can’t wait to get their hands on a wrench or road warriors who actually enjoy their commute, car owners know that without proper, ongoing maintenance, their vehicle will either fall apart or cost more than they want to spend. The same can be said for…
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As business owners, I don’t think we spend enough time putting ourselves in the shoes of our prospective customers. We don’t think enough about how to create the best possible experience for our customers. We ask what a customer expects when they walk in the door. We try to anticipate what they are searching for…
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