I am just about to head out to a conference in Boston and was thinking about networking, because I get asked a lot about the best ways to approach networking. Why are you attending the conference? What are your goals? Hopefully you are there for the education, strategy[…]
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Tips for Getting Started with SEO I recently sent out a newsletter that touched on the topic of search strategy and methodology, and how search engines determine results for searches. It might be a bit mind-boggling to try to understand how this could apply to your business. But[…]
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Marketing and Communicating to Engineers: The 8 Things You Need To Know I worked for a very long time in the advanced manufacturing and automation industries which means I have worked with a lot of engineers. It also means that I created a lot of marketing materials over[…]
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Do You Wonder How to Pick the Best Trade Show Booth Spot? Location, location, location is one of the fundamental tenets of trade show exhibiting. When hunting for your new home or opening your business, location is usually your first consideration. The same holds true in tradeshow real[…]
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10 Things to Know about SEO | Search Engine Optimization Picture this. You are walking the beautiful streets of Italy. You are looking for a bite to eat. You speak only Italian you’ve seen on menus and must rely on your GPS for direction to the most authentic[…]
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Death By PowerPoint…Is Like a Thousand Cuts I have sat through hundreds of PowerPoint presentations and have probably authored thousands of presentations myself. I have taken tens of thousands of pictures, created animations, slide builders, transitions, hyperlinked video files and I think that I even used Flash. There[…]
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7 Trade Show Tips and Tricks I wish I knew When I started as a Marketer As a marketer one of my favorite marketing topics to discuss is face-to-face marketing. I know it is one of the most important foundation marketing strategies for companies to consider as part[…]
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General Rules of Trade Shows There are lots of rules in the trade show industry. There are rules for the venue, rules made by the show owner, union rules. If you know the rules you will save money, time and frustration. Rules are made largely to protect the[…]
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7 Quick Tips for B2B Blogging The popularity of blogging is on the rise, and you’ll see evidence of this if you visit the website of any progressive business-to-business company, large or small. Blogs are part of a standard marketing mix for any business that knows that the[…]
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Customer Retention Strategies: Engagement, Programs, Plans and Tactics As marketers, we have never before been in an age where we had more creative tools, quick and direct access to our customers, and the ability to identify and target our market with such precision. The web can do wonders[…]
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