Customer Attraction Marketing Consultants

Tradeshow
The Best SWAG Premiums and Trade Show Giveaways

The SWAG and Trade Show Premium Conundrum Doesn’t everyone love a free bit of SWAG at trade shows or events? You’ve probably heard the term SWAG but do you know what it stands for?  It’s short for “Stuff We All Get”. SWAG has a lot of other meanings[…]

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Ultimate Trade Show Budget Check List

How Much Does it Cost to Exhibit in a Trade Show? I’ve been intimately involved in tradeshows for the past 20 years in one way or another and get this question a lot from customers, clients and peers. So I thought it would be useful to create a[…]

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Trade Show Plan and Task Schedule

Trade Show Planning Calendar and Task Scheduler I have seen trade shows launch brands and create millions of dollars of repeatable revenue for companies and open new channels, create wealth and employment. I have also seen companies that failed to execute on the plan they had for their[…]

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13 Tips: Getting the Most out Attending a Trade Show or Trade Event

I am writing this blog just one day before I head out to a major conference in Chicago. Again. It is my hope to help you get the most out of spending precious time attending at trade show event. Have you ever walked around the Javitz Center in[…]

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The 10 Classic Rules of Trade Shows | Customer Attraction

Top 10 Rules of Trade Shows Whether it’s something to brag about or not, I get to more trade shows than anyone else I know. So I get to see a lot of successes and mistakes that exhibitors make. This led me to create my own Top 10[…]

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How to Drive More Traffic to your Trade Show Booth

I was inspired to write this blog about How to Drive More Traffic to Your Trade Show Booth, when one of our clients asked a question: How can I get traffic to my trade show booth? This is a difficult question. Like many of the marketing and trade[…]

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Trade Show Exhibitor Checklist: 87 things you need to bring to the tradeshow

Trade Show Exhibitor Checklist: 87 things you need to bring to your next Trade Show Planning and executing your exhibition at a trade show involves countless details, which can be overwhelming as you try to fit it into the course of your daily work. It’s the details that[…]

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