In the early days of the web we just called content web pages. If you wanted to tell the world that you are an expert in building automation systems for the medical device industry, for example, you just created a web page on that topic. That was then. Content marketing is about creating a bigger experience for your company, brand, prospect, potential employee and suppliers to create the next action: inquiry or purchase.

Some examples of Content Marketing:

• Webinars
• Podcasts
• Blogs
• E-books
• PDFs
• Video
• Landing pages