Marketing for business: Why all businesses need to consider blog marketing
Taking advantage of the ever-expanding blogosphere is one of the smartest marketing moves a business can make in this digital world. Blogging is a quick and easy way to connect with customers and attract attention and new leads for your business. If you are thinking about starting a blog for your business, or have been considering it for some time, debate no more. Blogging is simple way to reach a massive market and it works.
Most businesses already have web presence in the form of a company website. Adding a blog tab to the site is only a few clicks away and will start generating traffic almost immediately. According to Traffic Generation, once blogs reach the point of containing 21-54 entries web traffic increases by 30% and after reaching the 52 post milestone, traffic can increase as much as 77%.
By posting streamlined, interesting blogs your business is connecting directly with your customers. New posts not only give your customers a chance to learn about your product, but a chance to interact with your business. In the form of comments or links in your posts these interactions can get your customers talking while driving up traffic on your website, getting it noticed by search engines.
It’s a Massive Market
The Future Buzz reported that 346 million people worldwide read blogs. This is a wide-ranging community of people with an endless array of interests. Without a blog your company is missing out on possible relationships that can be nurtured to generate leads, create buzz about your products and services and position you as an industry leader. Even on the Internet, word of mouth is an extremely powerful marketing tool.
According to MyMarketingDebt blogging is expected to see a 50% increase in users over the next year. There is no time like the present to start blogging.
If that’s not enough, not only is the number of bloggers increasing, but the time spent reading them is skyrocketing. In 2013, HubSpot reported that Internet users in the United States spend three times more time reading blogs than they do their own email.
Businesses can also increase traffic on their blog by linking posts to their social media pages. By putting the word out on Facebook and Twitter your business can generate prospective leads all the while driving traffic to the blog.
The statistics speak for themselves:
- 57% of companies with a blog have acquired a customer from their blog, and 92% of companies who blog multiple times a day have acquired a customer from their blog. (Source: HubSpot)
- 61% of online consumers in the United States have made a purchase based on a recommendation read on a blog. (Source: FactBrowser)
- 69% of businesses attribute their lead generation success to blogging (Source: HubSpot)
Blogs work, it’s that simple. The steadily increasing size of the blogging market is clearly allowing businesses to generate leads and gain customers.
Commitment to your blog is a key to success. The more frequently you post content, the more opportunities there are for potential customers to find the post. Showing commitment online will show your customers you are committed to your product, increase your brand awareness and create an interest that can keep readers coming back.
Why blogs work:
Blogs give you the opportunity to use key words and terms that you often cannot use in normal web pages.
Within blogs you can use very specific terms to attract very specific web traffic. For example if you make a particular product for the oil and gas industry, say a skid mounted modular process system, you can name your blog mywebsite (dot) com / blog /skid-mounted-modular-process-system and, if done correctly, these words would help you come up in the search results on major search engines.
Even if your blog is struggling, you are still blogging when many of your competitors are not. This alone will drive traffic to your site while you get help to improve your efforts.
So, if your business is toying with the idea of starting a blog, stop playing around and get to it. It’s a simple way to reach a massive market, and the statistics show: blogging works.
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