Customer Attraction proposed a quick turn around of the procurement and creation of a hard copy and PDF brochure to be used by personnel at the trade event.

The startup client didn’t yet have a first off brochure for their key product.
They required the rush creation and delivery directly for a Chicago trade event.

Customer Attraction proposed a quick turn around of the procurement and creation of a hard copy and PDF brochure to be used by personnel at the trade event.

Solution
We used established networks and contacts to capture brochure quality photos early in the week which included photos of staff, programmers and the OEM robot. We designed the brochure in tandem with these activities and coordinated with a print shop at McCormack Convention Center where the trade event was being held.

Later the same company approached us for other projects, one of which was a content plan. The company had created an innovative robot and needed it explained for their B2B audience. A content plan was needed to augment their growth, for blogging and social media needs and for Search Engine Optimization.

After completing the assignments we became an outsourced fractional marketing resource for the company working on marketing strategy, press releases, roundtable coordination, web content and general marketing.