Universal Robots wanted to spread the message to Canadian manufacturers about their unique value proposition, applications and use cases, and increase awareness and ultimately sales of cobots. They required a CASL-approved (Canada Anti-Spam Legislation) media partner and a local industry expert to help tell the stories of where their robotics, software and accessory partners are being used and why.
Often in the manufacturing community there is a misconception that companies shouldn’t promote successes and changes made to reduce costs, reduce reliance on labor and to increase quality. Canadian manufacturers are not immune to this mindset.