Create and launch an event, from zero exhibitors on the show floor to over 500 exhibitors for the 2011 trade event. Build up interest and excitement, speakers and gain attendee email addresses, to create a valued show experience for all attendees, partners and exhibitors.

Informa wanted to serve an untapped Canadian audience with a large event that could become a premier opportunity for Central and Eastern Canadian manufacturing companies to promote their business. They also wanted to extend the current Automation, Plastics, Design & Manufacturing and Powder & Bulk Solids brands from the US into the Canadian forum.

The project was a success. After 2 years of connecting with and engaging exhibitors and speakers, the first show in 2011 was sold out mainly to Canadian B2B companies. The shows remain an important part of the automation, packaging and advanced manufacturing ecosystem. After the success of the Toronto 2011 event, a Montreal show was created that launched in 2012. Both shows continue today under the brand Advanced Manufacturing and Design.